Who We Are
Daniel Croft
Group CEO
Daniel is the group CEO for Key Assets (Europe).
Daniel CroftGroup CEO
Daniel is the group CEO for Key Assets (Europe), sitting on multiple boards across the Key Assets for profit and not for profit companies as well as acting as the Vice Chairman for the Martin James Foundation with over 20 years in the social care sector he’s an experienced CEO and a strong advocate for children’s rights.
Our Exec Team
Tiia Peramaa
CEO Finland
Tiia is the Country CEO for Key Assets operations in Finland. With over 20 years’ experience as a qualified social worker and senior manager.
Tiia PeramaaCEO Finland
Tiia is the Country CEO for Key Assets operations in Finland. With over 20 years’ experience as a qualified social worker and senior manager Tiia has been instrumental in the development of service operations in Finland. Tiia has been with the Key Assets Group (Europe) for over 9 years and was instrumental in the growth of foster care services.
In 2015 Tiia supported the merger of Neljä Astetta in to the Group and has been the key driver for the expansion in to new service areas across the country. Previously Tiia worked as a manager in the City of Tampere Child Protection Service.
Marie Faughey
CEO Ireland
Marie is the Country CEO for Key Assets operations in the Republic of Ireland. Marie has over 35 years’ experience in both the public health sector, as previous Director of Public Health Nursing and over the last 20 years in the Child Protection sector.
Marie FaugheyCEO Ireland
Marie is the Country CEO for Key Assets operations in the Republic of Ireland. Marie has over 35 years’ experience in both the public health sector, as previous Director of Public Health Nursing and over the last 20 years in the Child Protection sector. Marie has extensive experience in designing and developing new services and prior to joining the group she was the National Lead for Children First implementation for Ireland’s Health Services Executive.
Marie has been with the group for 5 years and has been instrumental in service development and expansion in to consulting and expert services. In 2021 Marie led our foster care service to become the first service, statutory or non-statutory, in Ireland to complete a HIQA inspection without any requirements or recommendations and to be fully compliant with standards subject to review.
Lars Fengsrud
CEO Norway
Lars is the Country CEO for Key Assets operations in Norway. Lars is a qualified social worker and family therapist with extensive experience, over 23 years, in working in both the public and private sector.
Lars FengsrudCEO Norway
Lars is the Country CEO for Key Assets operations in Norway. Lars is a qualified social worker and family therapist with extensive experience, over 23 years, in working in both the public and private sector. 17 years ago Lars launched out, on his own, initially as a consultant social worker and family therapist.
He developed a strong reputation for working on family strengthening, with municipality partners and families. This led to the founding of his own company, Familiehjelp As. Lars is an expert member of the Norwegian Public System for placing children in care. Lars built his company to provide a range of children and family services. In 2018 he began to explore opportunities to merge with another party and selected the Key Assets Group (Europe).
In June 2019 the merger was completed and Familiehjelp joined the KAG family in a successful merger.
Afram Chamoun
CEO Sweden
Afram is the Country CEO for Key Assets operations in Sweden. Afram is a qualified teacher, with over 17 years’ experience in both teaching profession and child protection.
Afram ChamounCEO Sweden
Afram is the Country CEO for Key Assets operations in Sweden. Afram is a qualified teacher, with over 17 years’ experience in both teaching profession and child protection. It was during his time working in child protection that he went on to complete his Masters in Education, qualifying as a teacher over 15 years ago.
Afram was instrumental in the development of residential care services, with education attached, across Sweden. He was previously the Chief Operating Officer for Humana and Managing Director of Baggium (acquired by Humana) before joining the Group. Afram has extensive experience in service design and development.
He has been responsible for growing our range of services for our Kommun partners. Afram has been recognised, in Sweden, as an outstanding leader with award accolades.
Our Central Support Services Hub
Louise Stanley
Chief Finance Officer
Louise has 4 years’ experience working as part of the wider Marin James Network as Financial controller with a lot of experience supporting Key Assets, and most recently was appointed Chief Finance Officer of Key Assets Group.
Louise StanleyChief Finance Officer
Louise has 4 years’ experience working as part of the wider Marin James Network as Financial controller with a lot of experience supporting Key Assets, and most recently was appointed Chief Finance Officer of Key Assets Group. Louise has over 5 years’ experience working in the finance management for both UK and Europe childcare Industry, and 17 years working in finance within the UK Radio industry. Louise has strong operational skills, strategic planning, operational risk management, financial control and experience in M&A across both industries.
Mark Furnival
Information and Performance Manager
Mark Furnival is the Information and Performance Manager for Key Assets (Europe), in which role he collects, collates, and reports on operational, quality, and HR data,
Mark FurnivalInformation and Performance Manager
Mark Furnival is the Information and Performance Manager for Key Assets (Europe), in which role he collects, collates, and reports on operational, quality, and HR data, as well as providing support and technical expertise to colleagues across the Business. Mark has thirty years’ experience working with data, including database design and administration, solutions development, and Business Intelligence reporting. He joined Key Assets (Europe) in 2018, having previously worked for companies including BT, ATS Euromaster, and Claires Accessories.
Amjid Ali
Head of Facilities and Procurement
Amjid has over 15 years’ experience in Facilities Management and Procurement. 10 years working for one of the largest Children’s Services provider in the UK, responsible for over 50 offices
Amjid AliHead of Facilities and Procurement
Amjid has over 15 years’ experience in Facilities Management and Procurement. 10 years working for one of the largest Children’s Services provider in the UK, responsible for over 50 offices. Amjid brings a wealth of experience in procurement of soft & hard FM services, contract Management, Supplier relationships, Procurement Processes, Negotiation skills, and Financial acumen.
Our Journey So Far
2021
Avosylin Asumispalvelut Oy Established (Finland) and Pallo-kodit Oy merge with Avosylin (Finland)
2019
Key Assets Group (Europe) Established, Familiehjelp (Norway) become part of the Key Assets Group and Avosylin (Finland) Established
2018
Key Assets Consulting (Ireland) Established
2017
Formal partnership with the Martin James Foundation (UK) Established
2016
Vard I Fokus (Sweden) Established * left the group and became independent 2021
2015
Neljä Astetta (Finland) become part of the Key Assets Group and formal partnership with The Centre for Excellence in Alternative Care (India) Established
2013
Key Assets – The Children’s Services Provider (Sweden) Established
2012
Formal partnership withThe Rees Centre, Oxford University Established
2011
Key Assets – The Children’s Services Provider (USA) Established
2010
Formal partnership with For Our Children (Bulgaria) Established
2009
Familjehem I Fokus (Sweden) Established
2008
Perhehoitokumppanit Suomessa (Finland) Established
2007
The Children’s Services Provider (Group) Established
2005
Fostering First Ireland Established
Our Pledges
Children
& Families
Set high standards for ourselves and the care and support we provide for you.
Be on your side and accept you for who you are and what you want to be.
Prioritise your safety, connections and build your resilience.
Be passionate, caring and respectful in everything that we do.
Listen to and learn from you so that we can do things better.
Customers,
Carers & Staff
Deliver excellence through quality service provision, collaboration and measuring outcomes.
Act with honesty and transparency.
Deliver innovative services in cost effective ways.
Challenge the norm, ask questions and keep our promises.
Conduct our business with financial integrity to achieve sustainability and value.
Communities
Build a socially responsible and friendly presence in each of our communities.
Value diversity and inclusion and act with cultural sensitivity and respect.
Be creative and flexible to respond to each community’s unique needs.
Recruit, train, support and retain the best people to deliver services.
Contribute to shared learning through research and partnerships.
"Our purpose is to achieve positive and lasting outcomes for children, families and communities”
"We recognise everybody counts and is accountable"
"We provide high quality and safe services"
"We achieve excellence through continuous improvement"
"We cultivate knowledge, innovation and learning"