Daniel Croft

Group CEO

Daniel is the group CEO for Key Assets (Europe).

Our Exec Team

Tila Peramaa - CEO Finland

Tiia Peramaa

CEO Finland

Tiia is the Country CEO for Key Assets operations in Finland. With over 20 years’ experience as a qualified social worker and senior manager.

Marie Faughey - CEO Ireland

Marie Faughey

CEO Ireland

Marie is the Country CEO for Key Assets operations in the Republic of Ireland. Marie has over 35 years’ experience in both the public health sector, as previous Director of Public Health Nursing and over the last 20 years in the Child Protection sector.

Lars Fengsrud - CEO Norway

Lars Fengsrud

CEO Norway

Lars is the Country CEO for Key Assets operations in Norway. Lars is a qualified social worker and family therapist with extensive experience, over 23 years, in working in both the public and private sector.

Afram Chamoun - CEO Sweden

Afram Chamoun

CEO Sweden

Afram is the Country CEO for Key Assets operations in Sweden. Afram is a qualified teacher, with over 17 years’ experience in both teaching profession and child protection.

Our Central Support Services Hub

Louise Stanley

Louise Stanley

Chief Finance Officer

Louise has 4 years’ experience working as part of the wider Marin James Network as Financial controller with a lot of experience supporting Key Assets, and most recently was appointed Chief Finance Officer of Key Assets Group.

Mark-Furnival Information and Performance Manager

Mark Furnival

Information and Performance Manager

Mark Furnival is the Information and Performance Manager for Key Assets (Europe), in which role he collects, collates, and reports on operational, quality, and HR data,

Zoe Carrell - Projects and Business Systems Manager

Zoe Carrell

Projects and Business Systems Manager

Zoe Carrell is the Projects and Business Systems Manager for Key Assets (Europe).  Zoe is a Prince2 Practioner in Project Management and has 23 years experience providing Office and System support across the Key Assets network.

Amjid Ali

Head of Facilities and Procurement

Amjid has over 15 years’ experience in Facilities Management and Procurement. 10 years working for one of the largest Children’s Services provider in the UK, responsible for over 50 offices

Our Journey So Far

2021

Avosylin Asumispalvelut Oy Established (Finland) and Pallo-kodit Oy merge with Avosylin (Finland)

2019

Key Assets Group (Europe) Established, Familiehjelp (Norway) become part of the Key Assets Group and Avosylin (Finland) Established

2018

Key Assets Consulting (Ireland) Established

2017

Formal partnership with the Martin James Foundation (UK) Established

2016

Vard i fokus

Vard I Fokus (Sweden) Established * left the group and became independent 2021

2015

Neljä Astetta (Finland) become part of the Key Assets Group and formal partnership with The Centre for Excellence in Alternative Care (India) Established

2013

Key Assets – The Children’s Services Provider (Sweden) Established

2012

Formal partnership withThe Rees Centre, Oxford University Established

2011

Key Assets – The Children’s Services Provider (USA) Established

2010

Formal partnership with For Our Children (Bulgaria) Established

2009

Familjehem I Fokus (Sweden) Established

2008

Perhehoitokumppanit Suomessa (Finland) Established

2007

The Children’s Services Provider (Group) Established

2005

Fostering First Ireland Established

Our Pledges

Children
& Families

Set high standards for ourselves and the care and support we provide for you.

Be on your side and accept you for who you are and what you want to be.

Prioritise your safety, connections and build your resilience.

Be passionate, caring and respectful in everything that we do.

Listen to and learn from you so that we can do things better.

Customers,
Carers & Staff

Deliver excellence through quality service provision, collaboration and measuring outcomes.

Act with honesty and transparency.

Deliver innovative services in cost effective ways.

Challenge the norm, ask questions and keep our promises.

Conduct our business with financial integrity to achieve sustainability and value.

Communities

Build a socially responsible and friendly presence in each of our communities.

Value diversity and inclusion and act with cultural sensitivity and respect.

Be creative and flexible to respond to each community’s unique needs.

Recruit, train, support and retain the best people to deliver services.

Contribute to shared learning through research and partnerships.